red and green apples

Apeel Sciences has developed a plant-derived (‘derived’ meaning that the product started out as a whole plant, however, it doesn’t account for how the product is processed before it reaches its final form) coating made from natural materials that is applied to fresh produce to extend its shelf life.

I am having a hard time finding out if Apeel is being used in New Zealand, if anyone has any information on this please do get in touch with me. In the mean time here’s what you should know in my opinion – and keep an eye out for the Apeel label on apples, pears, avocados etc. They are also licensed in other countries to apply this coating to organic fruits!

Whilst the exact formulation of Apeel is proprietary (so they are not going to tell you exactly what is in it), it may also vary depending on the specific application.

This product is being marketed as a way to reduce produce waste as fruit will last longer and therefore won’t go off or need to be stored in plastic.

It’s also worthwhile noting that David Nelly, a New Zealander, has joined Apeel Sciences – so keep an eye out for this this coating on our fruit! See the below article:

This was on …

“David Nelley, previously Vice President of Categories and Global Exports for The Oppenheimer GroupBB #:116242, Vancouver, BC, is Apeel’s new Vice President of Domestic Buyer Relations. Nelley, who grew up on a farm in his native New Zealand, spent the past 30 years dedicated to premium fresh produce across the globe. Now it’s time for a new challenge, Nelley said, in a news release.” To read more click here.

The primary ingredients in Apeel typically include:

Lipids: Apeel contains lipids derived from various plant sources. Lipids are essential components that contribute to the barrier properties of the coating, helping to prevent moisture loss and maintain the freshness of the produce.

Glycerolipids: Glycerolipids are a type of lipid that consists of glycerol and fatty acids. They play a crucial role in forming the protective barrier on the surface of the produce, helping to extend its shelf life.

Proteins: Apeel may also contain proteins sourced from plants. Proteins contribute to the structural integrity of the coating and help enhance its adhesion to the surface of the produce.

Cellulose: Cellulose, a polysaccharide found in plant cell walls, may be included in the formulation of Apeel. Cellulose fibers can help reinforce the barrier properties of the coating, providing additional protection against moisture loss and microbial degradation.

Other Plant-Derived Compounds: Apeel may contain other plant-derived compounds, such as polysaccharides, phenolic compounds, and antioxidants, that contribute to its overall functionality and effectiveness in preserving produce


Additionally, Apeel is designed to be tasteless and odourless, consumers in America have reported that produce treated with Apeel coating has a slightly different texture or taste compared to untreated produce. However, this may be a very personal view that is up to the individual’s taste spectrum.

While Apeel has undergone regulatory approval, there may be ongoing concerns about the long-term effects of consuming produce treated with such coatings. Continued monitoring and research may be necessary to ensure the safety and efficacy of these products.

 This excerpt is from the article ‘Apeel, Insanity From Every Direction’ …

“Apeel is approved in Australia for use on all fruits and vegetables and there are no labelling laws. What is Apeel? 

The product Apeel is yet another example of stupidity when it comes to the goodness of organic, regeneratively grown fruits and vegetables. 

The media shows it as preserving food and reducing food waste, hunger of communities and saving humanity, but I see it as another chemical being sprayed on food for financial gains.   

The marketing for this product describes Apeel as simply another layer of what already exists naturally on fruits and vegetables but when we look deeper, the marketing isn’t exactly telling the whole truth. 

Instead of empowering people to have fruit trees in their yards and nature strips, this is yet another attempt to stop the natural ripening, progression, and spoilage of food. There is no long-term safety studies on what it may do to the health of the gut microbiome, the gut integrity and soil ecology.” Read more of this article here.

This article is also interesting – ‘Don’t Eat or Touch Apeel Produce! This Applies To Organics, Too’