Wonky Flowers!

Wonky Flowers!

Posted on July 29 2025

We’re big fans of businesses doing things differently. You might already know about Wonky Box - they're on a mission to rescue fruit and veggies that are still perfectly good to eat but don’t meet the strict appearance standards of major retailers.

And now they've just launched Wonky Flowers! I love this idea! You can order a box of fresh, seasonal blooms that would otherwise be discarded, they're giving stems that are almost perfect a second chance to shine in your home.

Often it’s not even about shape or size — it's surplus. Wonky Flowers has teamed up with Burwood to make this happen.

It’s a clever, sustainable model that reduces waste and supports our local food growers.

You can check out both Wonky Box and Wonky Flowers here

From Wonky Box ...

It started with a lettuce grower and a whole lot of leftover blooms.

Right after Valentine’s Day, our mates at Southern Fresh - the legends behind some of the lushest leafy greens in Aotearoa - gave us a ring. But this time, it wasn’t about green frilly lettuce.

Turns out, they also run Burwood, one of the country’s biggest flower growers and importers. High achievers, right? Their greenhouses were bursting with beautiful blooms grown for the big day. But thanks to the usual chaos of unpredictable demand, last-minute order changes, and the industry’s strict cosmetic standards, thousands of stems were left without a home.

If you’re already on board the Wonky train, this might sound familiar. The flower industry operates a lot like fresh produce - with tight standards, high stakes, and a whole lot of waste when things don’t go exactly to plan.

Read the rest of this article here.