Digital Labels On Our Food

I don’t know about you, but I really want ingredients to stay on the food packet. When I’m buying something, I want to be able to quickly and clearly see what’s in it so I can make an informed choice right there and then.

Having to scan a QR code and hunt around on a website just feels unnecessary and frustrating. It doesn’t make things easier for everyday shoppers — it mainly benefits big food companies, not consumers who simply want transparency and clarity when buying food.

Lately there have been discussions around a proposal from MPI to trial digital food labelling, where important information would be moved off packaging and accessed via a QR code instead.

This is a conversation worth having now, before the trial is approved and before changes like this quietly become the norm. Questions around transparency, accessibility, and who ultimately holds responsibility for food information matter to all of us - especially when it comes to allergens, ingredients, and country of origin.

Digital tools can play a supportive role, but replacing clear, on-pack labelling raises important issues that deserve thoughtful discussion.

The team at No More Glyphosate NZ have spent the past fortnight publishing a series of investigative pieces exploring different aspects of the proposal, from online shopping and imported products to the broader issue of transparency. 

This information is from No More Glyphosate ....